Her Sports: Finally, a magazine for active women...

Her Sports: Finally, a magazine for active women
New women's sports and lifestyle magazine launches in March

ST. PETERSBURG, Fla. (January 27) - Wet Dog Media announces the launch of a
new national magazine aimed at the growing number of women who lead active
sports lifestyles.

"Women are no longer just going to aerobics classes or working out at the
gym. They're participating in athletic activities in record numbers," says
Publisher Dawna Stone.

Her Sports, which premieres with its March/April issue, targets women who
participate in running, mountain biking, triathlon, skiing, snowboarding,
hiking, surfing and other popular individual sports.

"Her Sports is for real women who balance the sports they love with busy,
successful lifestyles," says Stone. "This is not a magazine for women with
an eye on getting skinny or flattening their abs in two weeks. It's for all
those women who feel left out by the current women's fitness magazines."

Stone, who has professional expertise in corporate marketing, operations and
finance, created Her Sports in response to a lack of resources for women who
participate in sports as a way of life. An avid triathlete, skier and water
sports enthusiast, Stone's athletic resume includes swimming for the
University of California, Berkeley, and finishing the Hawaii Ironman
Triathlon World Championship.

According to recent reports by the Sporting Goods Manufacturers Association
and the National Sporting Goods Association, women are leveling the playing
field with men when it comes to sports participation. They represent 54
percent of swimmers, 50 percent of cross-country skiers, 40 percent of
marathoners and 37 percent of surfers.

In addition to sports training advice and interviews with everyday athletes,
Her Sports will cover active and adventure travel, athletic gear and
apparel, body and mind issues, and sports and general nutrition.

The magazine will be edited by Christina Gandolfo, previously
editor-in-chief of Triathlete magazine. Creative direction will be headed by
Kristin Mayer, who has extensive experience in magazine design, and, like
Stone, is an Ironman athlete.

Her Sports, which includes the tag "Active Sports Lifestyles" under its
masthead, plans to start with an initial circulation of 50,000. The
magazine will be available at select bookstores and specialty shops.
Interested readers can also subscribe online at www.hersports.com.

Her Sports corporate headquarters is located in St. Petersburg, Fla. To find
out more about Her Sports magazine go to www.hersports.com.